Jason Sperling

Intro

Hi my name is Jason Sperling. During my 20+ year career I’ve led creative for some big brands and talented teams. I’ve helped develop marketing campaigns that have made a difference for companies, and have had an impact on culture and the world at large. Below are some highlights (click on text to link directly to the work).

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I developed the Apple “Get a Mac” campaign. It was declared Campaign of the Decade by AdWeek and Top 15 Campaigns of the Century by AdAge. It was declared “pretty good” by Steve Jobs.

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I’ve been fortunate to be included on a few industry best lists. I was selected by AdWeek as one of the Top 30 Creative Directors in the country. Recently, I was selected by Campaign US for their 40 Over 40 Top Digital Creatives list (a bittersweet honor, tbh).

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My work has been recognized by top award shows. I’ve won the Cannes Gold Lion in Film, Cyber, Design, Health and Branded Content & Entertainment. I’ve won a Grand Effie. But my mom still brags about the Emmy nom.

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I’ve written two industry books. My first book, Look at Me When I’m Talking to You: Building Brand Attraction in an Age of Brand Aversion is about breakthrough creative and was released on Instagram. My second book, Creative Directions: Mastering the Transition from Talent to Leader (HarperCollins Leadership) is a primer for creative people of all types stepping into leadership roles.

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I’ve helped launch some of the most transformative products of this generation. I’m currently helping to bring the Metaverse, VR and AR to the masses. Before this, I worked with Apple to help launch the first iPhone and iPad. Ironically, I also helped market the Pixar movie “Wall-E” which talks about the dangers of these products.

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I’ve done work that’s made a difference. I developed the first-ever animated film series for pediatric cancer patients. The 23 films have been translated into 13 languages and are being used in 5 countries. Recently at Meta, I created a 5-part VR film series around teenage issues like body shaming and depression.

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I’ve been a leader within the marketing community. I’ve spoken at Cannes, SXSW and recently did a Tedx talk for Carnegie Mellon University. I’ve written industry pieces and teach the occasional marketing class.

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I have been honored by both my college alma maters. I am on the executive board at UCLA, and I received the Distinguished Alumni Award from Academy of Art University.

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What else? I once developed an iPad app. I buy way too much vinyl. I love graphic novels and sci-fi movies. My yearly family videos are a huge source of pride. And my mom was in a cult. We can talk more about that later.

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Click here to see all the work