It’s not everyday you get to launch a product that creates a new category and potentially upends another. RayBan Stories, a partnership between Meta and RayBan Luxottica, is a game-changer. They allow you capture photos and video, as well as share, listen and and chat, without ever having to dig your phone out of your pocket or purse. They’re also the first smart glasses where design is central and not just an afterthought. The integrated launch campaign below welcomed these cool af glasses to the world, and resulted in RayBan’s most successful launch to date.
Product film
:60 hero film
Virtual try-on’s using AR Intagram filter
A full funnel campaign across Mata’s entire ecosystem of social channels.
Social video
In Store Display
Display and POP ads
