Meta Reality Labs, Global Executive Creative Director, 2020 - Current
Currently leading global marketing and retail efforts for all Reality Labs brands, including Meta Quest VR, Horizon Worlds, Workrooms, Beat Saber, RayBan Stories, AR Products and Portal video-calling. Oversee multiple global agency partners, an internal creative department and a team of freelancers in the US, EMEA and APAC. Responsible for full funnel marketing across all media platforms and retail channels.
RPA, SVP, Chief, Creative Development, 2015-2020 (formerly SVP, Executive Creative Director, 2011-2015)
Led the Honda North America team, as well as projects for TikTok, Amazon, Unicef Worldwide, FX, PBS Kids, LGBT Center in Los Angeles and the Pediatric Brain Tumor Foundation. Oversaw social, digital, UX, design, experiential, retail and production teams.
TBWA\Media Arts Lab, Group Creative Director, 2005-2011
Led the Mac, iPad and Pixar teams. Spearheaded the Get a Mac campaign for four years in three countries. Helped launch the first iPhone and iPad. Collaborated with Disney Pixar to develop marketing materials for the movie, "Wall-E." Created the first-ever Apple digital campaign for Mac.
Colby & Partners, Associate Creative Director, Sr Copywriter 2000-2004
Led several accounts for this Dentsu agency, including Suzuki cars and motorcycles, the California Avocado Commission, Gold's Gym, Red Tail Ale, Chandon Wines, Japan Airlines, Warner Brothers Consumer Products and Wherehouse Music. Also helped market Season One for a little show called American Idol.
Education
Academy of Arts San Francisco, Masters of Fine Arts
UCLA, Bachelors of Science Degree, Sociology
Industry Honors
Top 30 Creative Directors - Adweek, 2015
Digital 40 Over 40 Honoree - Campaign US, 2019
Speaking Engagements
Tedx Talk Carnegie Mellon University
2x SXSW
Cannes Festival of Creativity
3% Conference
Creativity Forum, Mexico City
Ad Federations across the country
University of Texas, “Professor in Residence”
University of Southern California, School of Communications
University of California, Los Angeles, Sociology and Communications Schools
Loyola Marymount University, M School
Savannah College of Art and Design
VCU Brand Center
Otis School of Advertising
Award Show Juries
Clios PR
Clios Branded Entertainment
4A’s Partner Awards
5x AICP
Addy Awards
Board Positions
Executive Board Member, UCLA, School of Sociology
Depressed Cake Shop
Thought Leadership Pieces
Written By Me - This Small Tweak to Preroll Ads Could Be the Change the Industry Needs, Muse, 9/6/18
Profiled - Books and Brands Turn Instagram Into the Newest Publishing Platform, BrandChannel, 6/10/15
Profiled - RPA’s ECD Is Releasing His New Book on Instagram, a Page a Day for 160 Days, AdWeek, 6/1/15
Podcast - Apple's 'Get a Mac.' The Long, Strange Trip to a Comedy Classic, Clio Tagline Podcast, 3/14/22
Podcast - RPA’s Jason Sperling on Graphic Novels, Choosing Superpowers and a Not-So-Memorable Introduction to Gerry Graf, Ad Age, 5/8/19
Podcast - The ‘Get a Mac’ Oral History Podcast, Campaign US, 12/6/16
Quoted - The Coronavirus Mass Shuffle in Advertising: Dropped TV spots and Emotional Campaigns, LA Times, 4/8/20
Quoted - The Verdicts Are In For Johannes Leonardo's New Volkswagen Work, Campaign US, 6/6/19
Quoted - TV Ads Are No Longer The Silver Bullet and Brands That Don't Shift Will Die a Slow Death, Campaign US, 5/9/19
Quoted - Ultimate Agency-Client Relationship Dealbreakers, Campaign US, 2/14/19
Quoted - Creative Ideas That Worked in 2018, From Tide to Deadpool: Top Execs Pick Their Favorite Work of the Year, Muse, 12/18/18
Quoted - An AR App is Helping Child Cancer Patients Cope with Anxiety, CNET, 7/3/18
Quoted - What's To Come for RPA's Imaginary Friends Effort to Help Kids With Cancer, Campaign US, 4/9/18
Quoted - #FixIt! How to Save Twitter in 140 Ways, Ad Age, 9/26/17
Quoted - Fox is About to Debut 6-Second Ads, Business Insider, 8/3/17
Quoted - What Do Booty Shorts, Classical Music and Whiskey Have in Common? President Trump’s “Great Again” Slogan, LA Times, 7/28/17
Quoted - An Ad Industry Feels Like Silicon Valley is Killing Creativity, Business Insider, 7/12/17
Quoted - Underrated Super Bowl Spots: RPA’s Jason Sperling Goes for the Mittens, Ad Age, 2/4/17
Quoted - Super Bowl 2017 Ads Navigate Fraught Political Landscape, LA Times, 2/2/17
Quoted - An Oral History of 'Get a Mac,' Campaign US, 12/6/16
Quoted - #SkittlesSurvivor: Ad Creatives Imagine Possible Skittles Responses to The Donald Jr., Digiday, 9/20/16
Quoted - The World’s Funniest Ads of 2015, Mashable, 12/23/15
Quoted - Honda Picks Twitter Fights with Snack Brands to Promote New In-Car Vacuum, NBC News, 10/3/13
Quoted - Can An Actor Be in Too Many Ads?, Ad Age, 10/22/12
Quoted - Honda Returns to Super Bowl, Focused on Young Aspirations, New York Times, 1/10/12
Quoted - Funny Faces Meant to Whet Buyers’ Appetites, New York Times, 11/10/11
WTF - Best of 2014 Interactive/Integrated/Social: The ALS Ice Bucket Challenge: RPA ECD Puts on a Flashy Show, Ad Age, 8/20/14
Academy of Art promotional video