The World Health Organization has ranked vaccine hesitancy (the reluctance to use vaccines) as one of the top 10 health threats in the world for 2019 (who knew Covid would happen just a few months later). As part of a global vaccine awareness campaign for UNICEF to promote #VaccinesWork, we created a series of animated and static posters for social and outdoor and animated film, to illustrate the protection vaccines provide in a way that’s simple enough to be immediately understood in areas around the world.
Awards: Art Directors Club, Bronze // One Show Finalist (award TBD) // Communication Arts Annual // Webby Awards winner, Social Causes, People’s Choice // Shorty Awards, Silver, Finalist // National Addy Gold
We developed posters and static social posts that communicated the need for vaccines in simple visual language.
We turned them into animated posts, as well.
In addition, we created a longer-form animation about how kids need protecting from the many dangers out there that they face.
“The Dangers Kids Get Into” :60
“#VaccinesWork” case study
